Palace Museum Foundation
2023.5-2023.8
Branding & Material Design
Designers:
Zack, Bocheng
2023.5-2023.8
Branding & Material Design
Designers:
Zack, Bocheng
The Palace Museum and Xinyuan Foundation 10th Anniversary exhibition Design, is a design request aiming for a rebrand and visual solution. The whole thing goes by the topic “Children, your palace dream’s come true”, so it’s not only the solemness of the palace, but also about the playfulness, the fun. According to their request, we the design team made serial solution sketches, and further developed into a full-scaled outcome. Although the final output is somehow revised, we’d like to show some raw sketches we’ve done alone the way.
Intended Poster promotion of Wu Men, the outer Gate. Direction One: Zack’s Version, The puzzles:
“I came up with the idea of graphic illustration style as a puzzle that kids play. It’s like having them stack up a palace, or the imagination of the palace.”
The full-scaled palace birdeye view.
Color Plan 1 Horizontal/Vertical Posters
Color Plan 2-Inverted, Horizontal/Vertical Posters
Some basis design and signal boards
Direction Two: Bocheng’s Version, The Mortise and tenon joint:
My idea came inherited from the traditional Chinese Architectural structure, the Mortise and Tenon Joint (榫卯结构). I think this works for the palace, as well as the kids.
The original Illustrated structure
Follow up applications
Color Palette/Layout design
A packaging box design
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